TOP DAWG ENTERTAINMENT
Championship Tour After Party
Creative Direction / Experiential / Branding / Film
- Artists: Jay Rock / Chase B / Just Dimy / Kal Banx
- Venue: The Williamsburg Hotel Ballroom
To top off TDE’s US Championship Tour at Madison Square Garden, we threw down a basketball rave and brought out everyone on the label – from Kendrick to SZA.
We rounded off TDE’s 30 stop Championship Tour by transforming a hotel ballroom into a full court basketball rave for one night only.
Inspired by high school gyms, we created a full scale basketball court with neon lined hoops and surrounded by wooden bleachers for fans to climb on. Surrounding the gym were bespoke championship banners of each artist with their accolades – just like the ones from school.
Nitemind created an immersive lighting installation to illuminate the catwalk stage, while we projected TDE’s 3D visual content on the other wall.
Over a thousand fans lined up for the Tuesday event, which was also attended by the entire TDE roster straight after their performance at Madison Square Garden. At midnight, Jay Rock debuted his music video “Win” on his latest record “Redemption” and performed hits off the album.