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Elon Musk & Tom Cruise Wonder What Craft Services is Gonna Be Like Up There. Elon Musk has been in the news a lot recently, whether its for indirectly sabotaging his own investors or for (attempting) to name his newborn child with Grimes “X Æ A-12”, but a slightly more subtle if equally memeworthy Musk-venture is the announcement that the 48-year-old South African mogul is collaborating with NASA to shoot a feature film in space (no, for real) starring Tom Cruise. Everyone’s favorite aging-but-still-kinda-hot action star will be sent into space via Musk’s SpaceX program to shoot a movie aboard NASA’s International Space Station, which would become the first action adventure film to be shot in space. But, besides the confirmation of the upcoming shooting, no other details are known. Obama, BTS, Lady Gaga, Kendaya, & More. Every Zoomer Fan Favorite is Here to Welcome You into a Hell Future. The class of 2020 (both high school and college iterations) really got the short end of the stick this year, with their final months of schooling materializing as nothing more than a series of zoom classes and socially-devoid confinement. Worst of all, most are having no graduation ceremony — no final, official send-off into the “real world”, no symbolic gesture to justify your six-figure education. YouTube has come to bail the schooling system out though, with a virtual graduation event dubbed Dear Class of 2020, announced this week and set to be livestreamed on June 6th at 3PM ESTTheir roster for the occasion is probably has a bit more pedigree than what your own college would’ve provided: Expect commencement speeches by Barack & Michelle Obama, Lady Gaga, BTS, and more, as well as appearances by the likes of Alicia Keys, Kelly Rowland, and Zendaya. Read more about this zoomer-core event, here.


Championship Tour After Party

Creative Direction / Experiential / Branding / Film

  • Artists: Jay Rock / Chase B / Just Dimy / Kal Banx
  • Venue: The Williamsburg Hotel Ballroom

To top off TDE’s US Championship Tour at Madison Square Garden, we threw down a basketball rave and brought out everyone on the label – from Kendrick to SZA.

We rounded off TDE’s 30 stop Championship Tour by transforming a hotel ballroom into a full court basketball rave for one night only.

Inspired by high school gyms, we created a full scale basketball court with neon lined hoops and surrounded by wooden bleachers for fans to climb on. Surrounding the gym were bespoke championship banners of each artist with their accolades – just like the ones from school.

Nitemind created an immersive lighting installation to illuminate the catwalk stage, while we projected TDE’s 3D visual content on the other wall.

Over a thousand fans lined up for the Tuesday event, which was also attended by the entire TDE roster straight after their performance at Madison Square Garden. At midnight, Jay Rock debuted his music video “Win” on his latest record “Redemption” and performed hits off the album.