OFFLINE PROJECTS is a creative studio.

We partner with select clients to create groundbreaking 360 degree campaigns.

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Picasso Do You Know How Shredded You Need to Be to Punch Through Both Glass & Canvas People accidentally breaking works of art at museums isn’t exactly a rare occurrence, but how often do you hear about dudes straight up sucker punching paintings? A 20-year-old Spanish architecture student by the name of Shakeel Massey did just that to a casual Picasso piece in the Tate Modern, estimated to be worth $26 million USD. Why did Massey do Pablo’s Bust of a Woman so dirty? He used every art student’s favorite excuse: “It was performance art”. Defacing/destroying art as a performance, what a groundbreaking concept...Though it happened last December, Massey’s prison sentencing came out just this week: A somewhat tame 18-month sentence considering the estimated half a million it will cost to repair the painting. The hefty repair cost is due to the lad’s sheer strength — he punched the piece so hard and so many times that he broke through its protective glass layer and still ripped the painting’s canvas with his fist.Ridley Scott & Kevin McDonald. More like Life in a Day of the Apocalypse. It ain’t exactly Blade Runner, but Ridley Scott (and fellow director Kevin McDonald) want YOU to star in their next film…kinda. Life in a Day 2020 is a sequel to Ridley’s 2011 film of the same name which was comprised entirely of submitted footage from around the world taken on a singular day in July 2010. The sequel takes the same approach — interested participants are encouraged to submit footage taken on July 25th, 2020, which will then be reviewed by over 30 individuals (including the lauded directors) to see if the footage is worth of the final cut. The only requirements are no music being played in the background of the footage and confirmation of consent of everyone featured. Intrigued auteurs can submit their footage until August 2nd, here.


Find Your Garden

Creative Direction / Live

  • Musicians: Samm Henshaw / Jubilee / Nasty Nigel / Asmara / Morris
  • Artists: Nitemind
  • Venues: Carondelet House / Weylin

For British singer Samm Henshaw’s US debut, we created a campaign featuring two showcases, a music video, and branding – inspired by overgrown flower beds.

With Samm Henshaw’s US debut, we were tasked to create a campaign highlighting Samm’s natural musical talent with two showcases, a music video, and bespoke branding.

To do this, we created a campaign called Find Your Garden – inspired by overgrown flower beds.

We put together two exclusive experiences in New York and LA, where we transformed a bank vault and villa into neon greenhouses. DJs spun deconstructed club tracks before Samm hopped on stage for explosive live performances.

Before and during the NY show, we shot a music video in the bank vault on a set we designed to allow audiences to live the music video as an immersive experience.