Find Your Garden
Creative Direction / Live
- Musicians: Samm Henshaw / Jubilee / Nasty Nigel / Asmara / Morris
- Artists: Nitemind
- Venues: Carondelet House / Weylin
For British singer Samm Henshaw’s US debut, we created a campaign featuring two showcases, a music video, and branding – inspired by overgrown flower beds.
With Samm Henshaw’s US debut, we were tasked to create a campaign highlighting Samm’s natural musical talent with two showcases, a music video, and bespoke branding.
To do this, we created a campaign called Find Your Garden – inspired by overgrown flower beds.
We put together two exclusive experiences in New York and LA, where we transformed a bank vault and villa into neon greenhouses. DJs spun deconstructed club tracks before Samm hopped on stage for explosive live performances.
Before and during the NY show, we shot a music video in the bank vault on a set we designed to allow audiences to live the music video as an immersive experience.