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We partner with select clients to create groundbreaking 360 degree campaigns.

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Elon Musk & Tom Cruise Wonder What Craft Services is Gonna Be Like Up There. Elon Musk has been in the news a lot recently, whether its for indirectly sabotaging his own investors or for (attempting) to name his newborn child with Grimes “X Æ A-12”, but a slightly more subtle if equally memeworthy Musk-venture is the announcement that the 48-year-old South African mogul is collaborating with NASA to shoot a feature film in space (no, for real) starring Tom Cruise. Everyone’s favorite aging-but-still-kinda-hot action star will be sent into space via Musk’s SpaceX program to shoot a movie aboard NASA’s International Space Station, which would become the first action adventure film to be shot in space. But, besides the confirmation of the upcoming shooting, no other details are known. Obama, BTS, Lady Gaga, Kendaya, & More. Every Zoomer Fan Favorite is Here to Welcome You into a Hell Future. The class of 2020 (both high school and college iterations) really got the short end of the stick this year, with their final months of schooling materializing as nothing more than a series of zoom classes and socially-devoid confinement. Worst of all, most are having no graduation ceremony — no final, official send-off into the “real world”, no symbolic gesture to justify your six-figure education. YouTube has come to bail the schooling system out though, with a virtual graduation event dubbed Dear Class of 2020, announced this week and set to be livestreamed on June 6th at 3PM ESTTheir roster for the occasion is probably has a bit more pedigree than what your own college would’ve provided: Expect commencement speeches by Barack & Michelle Obama, Lady Gaga, BTS, and more, as well as appearances by the likes of Alicia Keys, Kelly Rowland, and Zendaya. Read more about this zoomer-core event, here.

GOLDLINK

Diaspora

Creative Direction / Branding / Live / Film / Digital

    To celebrate the return of GoldLink with his 2nd studio album Diaspora, we were tasked to creative direct the entire world in which his music resides. The core concept was an alternate reality that all black peoples reside after they pass from this reality – a haven trapped in the early 2000s, in which they become vampires of the diaspora.

    Our ambition was to reinvent vampire tropes & subvert eurocentric ideals – the black vampire. All the visuals revolve around cultural references to the black diaspora, such as using the Pan-African colors of red/yellow/gold as the palette and using the owl as the animal symbol (instead of the bat).

    We took this branding concept across all the cover art with two singles and LP, as well as the IFFY FM Beats 1 radio identity. We also built out an interactive website that featured a 3D blood moon, evoking a contemporary take on a GeoCities site.

    We took Diaspora into the real world with the Zulu Screams music video, directed by Meji Alabi – which gave fans the first insight into our beautifully dark world with an afrobeat rave. Then we directed GoldLink’s performance with Maleek Berry on Jimmy Fallon and took Diaspora on tour with Tyler the Creator & Jaden Smith for Tyler’s IGOR run, hitting arenas such as Madison Square Garden and Merriweather Post Pavilion.

    Shape