OFFLINE PROJECTS is a creative studio.

We partner with select clients to create groundbreaking 360 degree campaigns.

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Four Seasons Total Landscaping. Furries are the Highest Form of Human Culture. Among all the chaotic happenings of last week’s election, one particular incident might take the cake. Though not actually “confirmed” (obviously due to embarrassment), Trump held a post-election press conference last week at Four Seasons Total Landscaping, a small and unspectacular local landscaping business in Philly rather than the famous luxury hotel by the same name, likely due to a booking mistake from his team. The super-memeable happening has been immortalized in VR Chat as a new spot for users to hang out in…which is nothing particularly notable except for how it has quickly become a gathering spot for online VR furries. Check out the desecration of Trump’s bootleg “Four Season’s” press conference, here.

GOLDLINK

Diaspora

Creative Direction / Branding / Live / Film / Digital

    To celebrate the return of GoldLink with his 2nd studio album Diaspora, we were tasked to creative direct the entire world in which his music resides. The core concept was an alternate reality that all black peoples reside after they pass from this reality – a haven trapped in the early 2000s, in which they become vampires of the diaspora.

    Our ambition was to reinvent vampire tropes & subvert eurocentric ideals – the black vampire. All the visuals revolve around cultural references to the black diaspora, such as using the Pan-African colors of red/yellow/gold as the palette and using the owl as the animal symbol (instead of the bat).

    We took this branding concept across all the cover art with two singles and LP, as well as the IFFY FM Beats 1 radio identity. We also built out an interactive website that featured a 3D blood moon, evoking a contemporary take on a GeoCities site.

    We took Diaspora into the real world with the Zulu Screams music video, directed by Meji Alabi – which gave fans the first insight into our beautifully dark world with an afrobeat rave. Then we directed GoldLink’s performance with Maleek Berry on Jimmy Fallon and took Diaspora on tour with Tyler the Creator & Jaden Smith for Tyler’s IGOR run, hitting arenas such as Madison Square Garden and Merriweather Post Pavilion.

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