OFFLINE PROJECTS is a creative studio.

We partner with select clients to create groundbreaking 360 degree campaigns.

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Picasso Do You Know How Shredded You Need to Be to Punch Through Both Glass & Canvas People accidentally breaking works of art at museums isn’t exactly a rare occurrence, but how often do you hear about dudes straight up sucker punching paintings? A 20-year-old Spanish architecture student by the name of Shakeel Massey did just that to a casual Picasso piece in the Tate Modern, estimated to be worth $26 million USD. Why did Massey do Pablo’s Bust of a Woman so dirty? He used every art student’s favorite excuse: “It was performance art”. Defacing/destroying art as a performance, what a groundbreaking concept...Though it happened last December, Massey’s prison sentencing came out just this week: A somewhat tame 18-month sentence considering the estimated half a million it will cost to repair the painting. The hefty repair cost is due to the lad’s sheer strength — he punched the piece so hard and so many times that he broke through its protective glass layer and still ripped the painting’s canvas with his fist.Ridley Scott & Kevin McDonald. More like Life in a Day of the Apocalypse. It ain’t exactly Blade Runner, but Ridley Scott (and fellow director Kevin McDonald) want YOU to star in their next film…kinda. Life in a Day 2020 is a sequel to Ridley’s 2011 film of the same name which was comprised entirely of submitted footage from around the world taken on a singular day in July 2010. The sequel takes the same approach — interested participants are encouraged to submit footage taken on July 25th, 2020, which will then be reviewed by over 30 individuals (including the lauded directors) to see if the footage is worth of the final cut. The only requirements are no music being played in the background of the footage and confirmation of consent of everyone featured. Intrigued auteurs can submit their footage until August 2nd, here.

GOLDLINK

Diaspora

Creative Direction / Branding / Live / Film / Digital

    To celebrate the return of GoldLink with his 2nd studio album Diaspora, we were tasked to creative direct the entire world in which his music resides. The core concept was an alternate reality that all black peoples reside after they pass from this reality – a haven trapped in the early 2000s, in which they become vampires of the diaspora.

    Our ambition was to reinvent vampire tropes & subvert eurocentric ideals – the black vampire. All the visuals revolve around cultural references to the black diaspora, such as using the Pan-African colors of red/yellow/gold as the palette and using the owl as the animal symbol (instead of the bat).

    We took this branding concept across all the cover art with two singles and LP, as well as the IFFY FM Beats 1 radio identity. We also built out an interactive website that featured a 3D blood moon, evoking a contemporary take on a GeoCities site.

    We took Diaspora into the real world with the Zulu Screams music video, directed by Meji Alabi – which gave fans the first insight into our beautifully dark world with an afrobeat rave. Then we directed GoldLink’s performance with Maleek Berry on Jimmy Fallon and took Diaspora on tour with Tyler the Creator & Jaden Smith for Tyler’s IGOR run, hitting arenas such as Madison Square Garden and Merriweather Post Pavilion.

    Shape