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We partner with select clients to create groundbreaking 360 degree campaigns.

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Picasso Do You Know How Shredded You Need to Be to Punch Through Both Glass & Canvas People accidentally breaking works of art at museums isn’t exactly a rare occurrence, but how often do you hear about dudes straight up sucker punching paintings? A 20-year-old Spanish architecture student by the name of Shakeel Massey did just that to a casual Picasso piece in the Tate Modern, estimated to be worth $26 million USD. Why did Massey do Pablo’s Bust of a Woman so dirty? He used every art student’s favorite excuse: “It was performance art”. Defacing/destroying art as a performance, what a groundbreaking concept...Though it happened last December, Massey’s prison sentencing came out just this week: A somewhat tame 18-month sentence considering the estimated half a million it will cost to repair the painting. The hefty repair cost is due to the lad’s sheer strength — he punched the piece so hard and so many times that he broke through its protective glass layer and still ripped the painting’s canvas with his fist.Ridley Scott & Kevin McDonald. More like Life in a Day of the Apocalypse. It ain’t exactly Blade Runner, but Ridley Scott (and fellow director Kevin McDonald) want YOU to star in their next film…kinda. Life in a Day 2020 is a sequel to Ridley’s 2011 film of the same name which was comprised entirely of submitted footage from around the world taken on a singular day in July 2010. The sequel takes the same approach — interested participants are encouraged to submit footage taken on July 25th, 2020, which will then be reviewed by over 30 individuals (including the lauded directors) to see if the footage is worth of the final cut. The only requirements are no music being played in the background of the footage and confirmation of consent of everyone featured. Intrigued auteurs can submit their footage until August 2nd, here.


FBZ Swap Meet

Creative Direction / Experiential

  • Artists: Adrian Yu / Madbury Club / Patricia Jamandre
  • Venue: Louis Zuflacht Smart Clothes

To launch Flatbush Zombies’ new album "Vacation in Hell", we created a two-day popup retail experience in four rooms of a 150 year-old defunct clothier building: a swap meet straight from hell.

For the launch of Flatbush Zombies’ record "Vacation in Hell", we transformed the old Louis Zuflacht Smart Clothes building in Lower East Side into four rooms of an immersive swap meet from hell.

Across two days, fans stood in line for hours to experience the FBZ Swap Meet. They entered to a dilapidated retail space designed to look like an industrial junk shop – with shirts hanging from the ceiling, broken chainlink across windows, holes in walls exposing neon lights, and wheatpaste posters designed by Madbury Club.

Fans entered the next room to find a hellish, industrial installation for photos. A deconstructed scaffold stands ominously in the corner, bursting out of the ground with gravel all around the room, all washed with dark red lighting. The Vacation in Hell logo appears from the ground in a acrylic light box.

In the next room, fans can bring their merch to be personalized with custom heat press graphics and patches. Finally downstairs in a dim basement, fans played their favorite classic video games on projectors along the walls.