FBZ Swap Meet
Creative Direction / Experiential
- Artists: Adrian Yu / Madbury Club / Patricia Jamandre
- Venue: Louis Zuflacht Smart Clothes
To launch Flatbush Zombies’ new album "Vacation in Hell", we created a two-day popup retail experience in four rooms of a 150 year-old defunct clothier building: a swap meet straight from hell.
For the launch of Flatbush Zombies’ record "Vacation in Hell", we transformed the old Louis Zuflacht Smart Clothes building in Lower East Side into four rooms of an immersive swap meet from hell.
Across two days, fans stood in line for hours to experience the FBZ Swap Meet. They entered to a dilapidated retail space designed to look like an industrial junk shop – with shirts hanging from the ceiling, broken chainlink across windows, holes in walls exposing neon lights, and wheatpaste posters designed by Madbury Club.
Fans entered the next room to find a hellish, industrial installation for photos. A deconstructed scaffold stands ominously in the corner, bursting out of the ground with gravel all around the room, all washed with dark red lighting. The Vacation in Hell logo appears from the ground in a acrylic light box.
In the next room, fans can bring their merch to be personalized with custom heat press graphics and patches. Finally downstairs in a dim basement, fans played their favorite classic video games on projectors along the walls.