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Elon Musk & Tom Cruise Wonder What Craft Services is Gonna Be Like Up There. Elon Musk has been in the news a lot recently, whether its for indirectly sabotaging his own investors or for (attempting) to name his newborn child with Grimes “X Æ A-12”, but a slightly more subtle if equally memeworthy Musk-venture is the announcement that the 48-year-old South African mogul is collaborating with NASA to shoot a feature film in space (no, for real) starring Tom Cruise. Everyone’s favorite aging-but-still-kinda-hot action star will be sent into space via Musk’s SpaceX program to shoot a movie aboard NASA’s International Space Station, which would become the first action adventure film to be shot in space. But, besides the confirmation of the upcoming shooting, no other details are known. Obama, BTS, Lady Gaga, Kendaya, & More. Every Zoomer Fan Favorite is Here to Welcome You into a Hell Future. The class of 2020 (both high school and college iterations) really got the short end of the stick this year, with their final months of schooling materializing as nothing more than a series of zoom classes and socially-devoid confinement. Worst of all, most are having no graduation ceremony — no final, official send-off into the “real world”, no symbolic gesture to justify your six-figure education. YouTube has come to bail the schooling system out though, with a virtual graduation event dubbed Dear Class of 2020, announced this week and set to be livestreamed on June 6th at 3PM ESTTheir roster for the occasion is probably has a bit more pedigree than what your own college would’ve provided: Expect commencement speeches by Barack & Michelle Obama, Lady Gaga, BTS, and more, as well as appearances by the likes of Alicia Keys, Kelly Rowland, and Zendaya. Read more about this zoomer-core event, here.

DEF JAM: BIBI BOURELLY

Bibi Bourelly EP Launch

Creative Direction / Experiential / Branding

  • Artists: Asmara / Astronautica / Hayleau / Volt Lites
  • Venue: General Lee's

We launched Bibi Bourelly’s highly-anticipated EP “Free the Real (Pt.2)” by transforming a famed 150 year-old Chinese restaurant into a neon-line opium den.

Def Jam x Offline Projects celebrated the release of Bibi Bourelly's EP 'Free the Real Pt. 2’ with an Open House party, transforming an old den in Historic Chinatown into a pop-up immersive venue for Bibi’s friends and family.

We assembled a slew of performers from diverse corners of underground hip hop and world club music to bring the spirit of Free the Real to life – including Fade to Mind’s Asmara of Nguzunguzu, Alpha Pups’s Astronautica and a live performance by post-R&B up-and-comer Hayleau.

Teaming up with Volt Lites, we lined the space with harsh red neon and fogged it up, creating a hazy atmosphere as woozy as Bibi’s latest record.

Shape