OFFLINE PROJECTS is a creative studio.

We partner with select clients to create groundbreaking 360 degree campaigns.

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Arca & Shygirl. Your Favorite Gals Team Up for a Single for BLM. The latest collab in support of the many civil rights groups in need of funding comes by way of two POC musical heavyweights: South London’s Shygirl and the inimitable Arca, who have joined forces to create unconditional, a hypnotic single that meditates on “love, family, betrayal and ultimately strength in adversity” in the words of Shygirl.Available for purchase on Bandcamp, all proceeds from the pay-what-you-want track go directly to Black Lives Matter and Inquest UK. Arca, Shygirl, and supporting two organizations fighting injustice — what more could you need in these perilous times?

DEF JAM: BIBI BOURELLY

Bibi Bourelly EP Launch

Creative Direction / Experiential / Branding

  • Artists: Asmara / Astronautica / Hayleau / Volt Lites
  • Venue: General Lee's

We launched Bibi Bourelly’s highly-anticipated EP “Free the Real (Pt.2)” by transforming a famed 150 year-old Chinese restaurant into a neon-line opium den.

Def Jam x Offline Projects celebrated the release of Bibi Bourelly's EP 'Free the Real Pt. 2’ with an Open House party, transforming an old den in Historic Chinatown into a pop-up immersive venue for Bibi’s friends and family.

We assembled a slew of performers from diverse corners of underground hip hop and world club music to bring the spirit of Free the Real to life – including Fade to Mind’s Asmara of Nguzunguzu, Alpha Pups’s Astronautica and a live performance by post-R&B up-and-comer Hayleau.

Teaming up with Volt Lites, we lined the space with harsh red neon and fogged it up, creating a hazy atmosphere as woozy as Bibi’s latest record.

Shape