OFFLINE PROJECTS is a creative studio.

We partner with select clients to create groundbreaking 360 degree campaigns.

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Ridley Scott & Kevin McDonald. More like Life in a Day of the Apocalypse. It ain’t exactly Blade Runner, but Ridley Scott (and fellow director Kevin McDonald) want YOU to star in their next film…kinda. Life in a Day 2020 is a sequel to Ridley’s 2011 film of the same name which was comprised entirely of submitted footage from around the world taken on a singular day in July 2010. The sequel takes the same approach — interested participants are encouraged to submit footage taken on July 25th, 2020, which will then be reviewed by over 30 individuals (including the lauded directors) to see if the footage is worth of the final cut. The only requirements are no music being played in the background of the footage and confirmation of consent of everyone featured. Intrigued auteurs can submit their footage until August 2nd, here.

DEF JAM: BIBI BOURELLY

Bibi Bourelly EP Launch

Creative Direction / Experiential / Branding

  • Artists: Asmara / Astronautica / Hayleau / Volt Lites
  • Venue: General Lee's

We launched Bibi Bourelly’s highly-anticipated EP “Free the Real (Pt.2)” by transforming a famed 150 year-old Chinese restaurant into a neon-line opium den.

Def Jam x Offline Projects celebrated the release of Bibi Bourelly's EP 'Free the Real Pt. 2’ with an Open House party, transforming an old den in Historic Chinatown into a pop-up immersive venue for Bibi’s friends and family.

We assembled a slew of performers from diverse corners of underground hip hop and world club music to bring the spirit of Free the Real to life – including Fade to Mind’s Asmara of Nguzunguzu, Alpha Pups’s Astronautica and a live performance by post-R&B up-and-comer Hayleau.

Teaming up with Volt Lites, we lined the space with harsh red neon and fogged it up, creating a hazy atmosphere as woozy as Bibi’s latest record.

Shape