OFFLINE PROJECTS is a creative studio.

We partner with select clients to create groundbreaking 360 degree campaigns.

OPx Feed🔥📩🔥

Four Seasons Total Landscaping. Furries are the Highest Form of Human Culture. Among all the chaotic happenings of last week’s election, one particular incident might take the cake. Though not actually “confirmed” (obviously due to embarrassment), Trump held a post-election press conference last week at Four Seasons Total Landscaping, a small and unspectacular local landscaping business in Philly rather than the famous luxury hotel by the same name, likely due to a booking mistake from his team. The super-memeable happening has been immortalized in VR Chat as a new spot for users to hang out in…which is nothing particularly notable except for how it has quickly become a gathering spot for online VR furries. Check out the desecration of Trump’s bootleg “Four Season’s” press conference, here.

BRASSTRACKS

Golden Ticket

Creative Direction / Branding

    In early 2020, Brasstracks came to us to define the look & feel of their debut record. Initially, what we came up with involved the creation of a faux instrument store called Jackson Rayne's Music Emporium, involving an oddball cast of over 40 people. However as the pandemic took hold, we had to pivot to a direction we could execute remotely – the result was Golden Ticket.

    Utilizing resources available from our homes, we crafted a world around the notion of Brasstracks' as underdogs within major label structures: two band nerds who managed to the key to a record deal, starting as session musicians and blossoming into renowned artists in their own right – a golden ticket.

    We commissioned a custom gold bar by Rikki Mortimore to be the key visual for our campaign, captured like a pastiche of 70s jewelry ads. The press photos and album cover were shot remotely in NY with a skeleton crew onsite. We tied these all together with bespoke stickers for each track that captured the playful role kitsch in their music.

    Shape