Creative Direction / Branding
In early 2020, Brasstracks came to us to define the look & feel of their debut record. Initially, what we came up with involved the creation of a faux instrument store called Jackson Rayne's Music Emporium, involving an oddball cast of over 40 people. However as the pandemic took hold, we had to pivot to a direction we could execute remotely – the result was Golden Ticket.
Utilizing resources available from our homes, we crafted a world around the notion of Brasstracks' as underdogs within major label structures: two band nerds who managed to the key to a record deal, starting as session musicians and blossoming into renowned artists in their own right – a golden ticket.
We commissioned a custom gold bar by Rikki Mortimore to be the key visual for our campaign, captured like a pastiche of 70s jewelry ads. The press photos and album cover were shot remotely in NY with a skeleton crew onsite. We tied these all together with bespoke stickers for each track that captured the playful role kitsch in their music.