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We partner with select clients to create groundbreaking 360 degree campaigns.

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Elon Musk & Tom Cruise Wonder What Craft Services is Gonna Be Like Up There. Elon Musk has been in the news a lot recently, whether its for indirectly sabotaging his own investors or for (attempting) to name his newborn child with Grimes “X Æ A-12”, but a slightly more subtle if equally memeworthy Musk-venture is the announcement that the 48-year-old South African mogul is collaborating with NASA to shoot a feature film in space (no, for real) starring Tom Cruise. Everyone’s favorite aging-but-still-kinda-hot action star will be sent into space via Musk’s SpaceX program to shoot a movie aboard NASA’s International Space Station, which would become the first action adventure film to be shot in space. But, besides the confirmation of the upcoming shooting, no other details are known. Obama, BTS, Lady Gaga, Kendaya, & More. Every Zoomer Fan Favorite is Here to Welcome You into a Hell Future. The class of 2020 (both high school and college iterations) really got the short end of the stick this year, with their final months of schooling materializing as nothing more than a series of zoom classes and socially-devoid confinement. Worst of all, most are having no graduation ceremony — no final, official send-off into the “real world”, no symbolic gesture to justify your six-figure education. YouTube has come to bail the schooling system out though, with a virtual graduation event dubbed Dear Class of 2020, announced this week and set to be livestreamed on June 6th at 3PM ESTTheir roster for the occasion is probably has a bit more pedigree than what your own college would’ve provided: Expect commencement speeches by Barack & Michelle Obama, Lady Gaga, BTS, and more, as well as appearances by the likes of Alicia Keys, Kelly Rowland, and Zendaya. Read more about this zoomer-core event, here.

OP004

WAVEFORMZ

Experiential / Digital

  • Artists: Nitemind / Adrian Yu / Ian Glover
  • Musicians: Hudson Mohawke as DJ Mayhem / Rabit / Debit / Vapordog
  • Venue: Russian & Turkish Bathhouse

We returned to the Russian Turkish Bathhouse to transform it into WAVEFORMZ: a night of absolute hardcore inspired by 2000s rhythm games, with 3 floors of lighting installations and an accompanying livestream rhythm game PULSELIVE OP.

We transformed the Russian Turkish Bathhouse into WAVEFORMZ: an eden of euphoria inspired by early 2000s dance games.

We brought acclaimed producer Hudson Mohawke under his alias DJ Mayhem: Mohawke’s self-titled “younger brother who loves hardcore music”. As support, we invited Rabit with his MC LEDEF, as well as Debit and Vapordog – all performing variations of hardcore.

Nitemind and Adrian Yu created lighting installations throughout all three floors of the bathhouse with rainbow-colored neon washes.

To amplify the WAVEFORMZ experience, we launched an alpha of PULSELIVE OP: a livestream rhythm game. Using the livestream on your browser, audiences online could play the rhythm game in real time with the performances during the event.

The event completely sold out in two hours.

Shape