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We partner with select clients to create groundbreaking 360 degree campaigns.

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Picasso Do You Know How Shredded You Need to Be to Punch Through Both Glass & Canvas People accidentally breaking works of art at museums isn’t exactly a rare occurrence, but how often do you hear about dudes straight up sucker punching paintings? A 20-year-old Spanish architecture student by the name of Shakeel Massey did just that to a casual Picasso piece in the Tate Modern, estimated to be worth $26 million USD. Why did Massey do Pablo’s Bust of a Woman so dirty? He used every art student’s favorite excuse: “It was performance art”. Defacing/destroying art as a performance, what a groundbreaking concept...Though it happened last December, Massey’s prison sentencing came out just this week: A somewhat tame 18-month sentence considering the estimated half a million it will cost to repair the painting. The hefty repair cost is due to the lad’s sheer strength — he punched the piece so hard and so many times that he broke through its protective glass layer and still ripped the painting’s canvas with his fist.Ridley Scott & Kevin McDonald. More like Life in a Day of the Apocalypse. It ain’t exactly Blade Runner, but Ridley Scott (and fellow director Kevin McDonald) want YOU to star in their next film…kinda. Life in a Day 2020 is a sequel to Ridley’s 2011 film of the same name which was comprised entirely of submitted footage from around the world taken on a singular day in July 2010. The sequel takes the same approach — interested participants are encouraged to submit footage taken on July 25th, 2020, which will then be reviewed by over 30 individuals (including the lauded directors) to see if the footage is worth of the final cut. The only requirements are no music being played in the background of the footage and confirmation of consent of everyone featured. Intrigued auteurs can submit their footage until August 2nd, here.

OP003

Roller Dome

Experiential

  • Venue: Salvation Army Day Care
  • Artists: BRTHR / Ocular Presence / Adrian Yu
  • Musicians: Kyle Hall / Anthony Naples

We transformed Salvation Army’s day care center into a multi-sensorial roller disco – something like Saturday Night Fever meets the Thunderdome.

We brought director duo BRTHR & Ocular Presence to collaborate with OP’s Adrian Yu to create bespoke installations for the popup venue, transforming the gym and cafeteria into an industrial roller rink.

Kyle Hall and Anthony Naples performed vinyl sets while 400+ attendees roller skated around the gym.

BRTHR projection mapped the basketball backboards with original textures, while Ocular Presence programmed unique lighting designs to envelope the space. All around, Adrian Yu and BRTHR placed reflective 3M designs and mirrored installations – all activated when using flash photography.

Shape