OFFLINE PROJECTS is a creative studio.

We partner with select clients to create groundbreaking 360 degree campaigns.

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Four Seasons Total Landscaping. Furries are the Highest Form of Human Culture. Among all the chaotic happenings of last week’s election, one particular incident might take the cake. Though not actually “confirmed” (obviously due to embarrassment), Trump held a post-election press conference last week at Four Seasons Total Landscaping, a small and unspectacular local landscaping business in Philly rather than the famous luxury hotel by the same name, likely due to a booking mistake from his team. The super-memeable happening has been immortalized in VR Chat as a new spot for users to hang out in…which is nothing particularly notable except for how it has quickly become a gathering spot for online VR furries. Check out the desecration of Trump’s bootleg “Four Season’s” press conference, here.

BLACKGROUND RECORDS

Label Relaunch

Creative Direction / Digital / Branding

  • Design and Digital: Seriously Fun

In 1993, Blackground Records was launched – launching the careers of legendary R&B artists Aaliyah, Timbaland, JoJo, Tank, and more. Since then, it's been stuck in label limbo – with the entirety of the discography locked up, never seeing rerelease either digitally or physically.

In 2021, Empire reached out to Offline Projects on the relaunch for Blackground Records 2.0 – a high profile campaign that spanned a full e-comm site, teaser animations, and billboards.

To launch, we released a cryptic teaser video as an homage to Tower Records with all the album releases as posters across a storefront.

Next, we created an interactive website, revealing the storefront as the hub to a full ecommerce site: Blackgroundrecords.net. Visitors could buy both physicals and merch of the entire discography with a custom marketplace built on Shopify.

Then we launched an out-of-home campaign across the US and EU, taking over major cities with design direction we oversaw.

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